by Budweiser Clydesdale Blog Staff | Sep 06, 2013
History of the Budweiser Dog
The Dalmatian breed has long been associated with horses, and valued for its speed, endurance, and dependable nature. Dalmatians, also referred to "coach dogs" because they ran between the wheels of coaches or wagons, were known to be good companions to horses.
In the early days of brewing, Dalmatians were bred and trained to protect the horses and guard the wagon when the driver went inside to make deliveries. The dogs were swift enough to keep up with the wagons, and their light colored bodies and distinctive marking made them easy to see during twilight hours.
How long have Dalmatians been associated with Budweiser?
On March 30, 1950, in commemoration of the opening of the Newark Brewery, a Dalmatian was introduced as the Budweiser Clydesdales' mascot.
Today, a Dalmatian travels with each of the Clydesdale hitches (East Coast, West Coach, St. Louis) perched atop the wagon, proudly seated next to the driver.
What are the names of the Budweiser Dogs
Budweiser has three Dalmatians - one for each of its primary hitch locations.
- Budweiser Clydesdale West Coast hitch: Chip
- Budweiser Clydesdale St. Louis hitch: Clyde
- Budweiser Clydesdale East Coast hitch: Brewer
How old are the Dalmatians?
The age of the three Dalmatians range from only a year old to 7 years old.
Are there any specific qualifications to be a Budweiser Dalmatian?
To be one of the Budweiser Dalmatians the qualifications are pretty simple: the Dalmatian must be white with black spots, and have a good temperament.