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    Budweiser

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    © 2022 Anheuser-Bush InBev SA/NV All rights reserved

     

     

     

    A global Initiative to help provide renewable electricity to bars, music venues and stadiums around the world.

     

    The Collective aims to save venues money on their energy bills while helping them become more environmentally sustainable.

     

    The launch follows the announcement from Budweiser’s parent company, AB InBev, of its ambition to achieve net-zero across its value chain by 2040.

     

     

     

    WHAT IT IS

     

    The Energy Collective is now facilitating connection to renewable electricity in select countries including Ireland and Brazil and will be piloting the program in Colombia in 2022. Budweiser is exploring opportunities in additional countries including the UK, Chile, Uruguay and more.

     

     

     

    THE ENERGY COLLECTIVE´S IMPACT TO DATE

     

    To date, more than 2,000 local pubs in Brazil and Ireland have been converted to renewable electricity with The Energy Collective.

     

    In Brazil, renewable electricity is supplied via Lemon Energy to business owners and has already reduced carbon dioxide emissions by more than 291 tonnes annually. In Brazil, the ambition is to have 250,000 locations converted by 2025, estimated to save 36,375 tons of carbon dioxide equivalent (CO2e) per year, or roughly equivalent to removing 7,991 cars from the road
     

     

     

     

    A global initiative to help provide renewable electricity to bars, music venues and stadiums around the world.

     

    The Collective aims to save venues money on their energy bills while helping them become more environmentally sustainable.

     

    The launch follows the announcement from Budweiser’s parent company, AB InBev, of its ambition to achieve net-zero across its value chain by 2040.

     

     

     

     

    WHAT IT IS

     

    The Energy Collective is now facilitating connection to renewable electricity in select countries including Ireland and Brazil and will be piloting the program in Colombia in 2022. Budweiser is exploring opportunities in additional countries including the UK, Chile, Uruguay and more.

     

     

    THE ENERGY COLLECTIVE´S IMPACT TO DATE

     

    To date, more than 2,000 local pubs in Brazil and Ireland have been converted to renewable electricity with The Energy Collective.

     

    In Brazil, renewable electricity is supplied via Lemon Energy to business owners and has already reduced carbon dioxide emissions by more than 291 tonnes annually. In Brazil, the ambition is to have 250,000 locations converted by 2025, estimated to save 36,375 tons of carbon dioxide equivalent (CO2e) per year, or roughly equivalent to removing 7,991 cars from the road
     

    Frequently Asked Questions (FAQs)

      What is the Budweiser Energy Collective.?


      The Energy Collective is a renewable electricity program powered by Budweiser. In 2015, Budweiser set out to brew every beer globally with 100% renewable electricity from their solar and wind farms. Having reached this goal in many markets including the UK and the US, Budweiser is expanding that commitment with The Energy Collective - using its reach and resources to further make a positive impact on their partners and the planet.

      Why was the program started?

      We realized we could leverage our scale and size, to look beyond our product and use our global reach to benefit not only our own energy footprint, but that of the venues who sell our beers. Many of our partners aren’t aware or don’t think they can afford to transition to renewable electricity but we knew using our scale we could facilitate cheaper, greener electricity saving them money while helping them become more environmentally sustainable.

       

      Is The Energy Collective a real energy company?

      Budweiser works in partnership with numerous energy companies as part of The Energy Collective.

      How do I join The Energy Collective program?


      We connect venues to 100% renewable electricity through existing partners such as Lemon Energia (Brazil) and Opus Energy (UK and Ireland).

      When will the program roll out?

      The collective is up and running in Brazil and Ireland, with more than 2,000 local pubs converted to 100% renewable electricity. This includes 2,000 converted pubs in Brazil, where Lemon Energy supplies renewable electricity to business owners, and 100 pubs in Ireland that have been equipped with solar panels. We are also piloting the program in Colombia in 2022, and are exploring opportunities in additional countries including the UK, Uruguay, Chile and more.

      In what markets will the program be available?

      We are piloting the program in Colombia in 2022, and are exploring opportunities in additional countries including Chile, the UK, Uruguay and more. 

      The 2022 music festival Lollapalooza Brasil in São Paulo was powered entirely by renewable electricity through the Energy Collective. In addition to this, Budweiser is also helping power VMN, one of the largest nightclubs in Montevideo, Uruguay, with 100% renewable electricity beginning this spring.

      Have any notable music venues and/or stadiums signed on to-date?


      The 2022 music festival Lollapalooza Brasil in São Paulo was powered entirely by renewable electricity through the Energy Collective, and we look forward to announcing additional exciting partnerships with music venues and stadiums at a future date.

      How has the program been received to date?

      In a word - brilliantly.

       

      Venue owners are delighted that they have found a way to cut their energy costs and in turn help the planet. A win win.