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    Last updated: 25 March 2021

    This Privacy and Cookies Policy describes how Anheuser-Busch Worldwide Investments, Inc., 1013 Centre Road, Suite 403 C, Delaware 19805 Wilmington, USA, and its affiliates (“ABWI”, “we”, “our” or “us”) collect, use, share, and otherwise process personal data (defined below) as Data Controller about visitors to our website (the “Website”).

    In this Privacy and Cookie Policy, "personal data" means information that (either in isolation or in combination with other information held by us) enables you to be identified as an individual or recognized directly or indirectly. 


    To ensure that you feel safe and happy visiting and using our Website, the following information gives you a comprehensive guide as to what we, as a Data Controller, do with your personal data and more specifically how we collect, use and pass on your personal data when you use this Website.

    This Privacy and Cookie Policy also describes our use of cookies, how your personal data are secured and how you can contact us about our privacy practices, including: 


    1. Data collection: What information do we collect? 2

    2. For which purposes do we use your information and on which legal bases? 2

    3. How do we share your information? 3

    4. How long do we retain your personal data? 3

    5. What are your rights? 4

    6. Who can you contact in case you have questions or requests? 5

    7. Links to Third-Party Sites 5

    8. Do-Not-Track Signals and Similar Mechanisms. 5

    9. Cookies and similar technologies 6

    9.1. What are cookies and similar tracking technologies? 6

    9.2. Strictly Necessary Cookies 6

    9.3. Performance Cookies 6

    9.4. Targeting Cookies 7

    10. Security 7

    11. Children’s Privacy 7

    12. Changes to this Privacy and Cookie Policy 7


    By accessing and using this Website, you confirm that you have read and that you understand the way we collect, process, use and disclose your personal data as described herein. 

    1. Data collection: What information do we collect? 

    Depending on the purpose of the processing, we need to process the following categories of personal data about you:

    • Information we collect using cookies and other tracking technologies, such as device information, IP address, usage and location data as described under Section 9.

    ABWI will not collect sensitive personal data from you in the context of the Website. 

    1. For which purposes do we use your information and on which legal bases? 

    The Website main purpose is to offer information about our activities and brand, such as articles and videos (all services available on the Website are referred to as “the Services”).

    Depending on the actions that you wish to perform on the Website, we will process your personal data for the following purposes, as justified on the following legal bases:



    For analytic and statistic purposes, i.e., to understand the way you interact with our Website and thus be capable of introducing improvements by analysing, managing and improving the Website and our products and services (e.g. by figuring out which pages are the most and least popular and see how visitors move around the websites), and by analysing preferences, interests, and purchases (e.g. understand our audience, reduce media waste, lift the sales, assess the brand health), and/or to provide enhanced functionality and personalisation.

    Your personal data will be processed based on your consent (following the selection of your cookie preferences in our cookie banner – see Section 9 below).

    For marketing purposes. We use cookies to display promotional material to you on other sites you visit across the Internet. Indeed, we may share information about your behaviour on this Website with third parties (including operators of third-party websites and/or social networks) in order to show you targeted advertisements and other content that had been customized for you. We also use cookies to determine which ads users have seen, and ow many times users have seen a particular ad.

    Your personal data will be processed based on your consent (following the selection of your cookie preferences in our cookie banner – see  Section 9 below).

    To protect us and others. We may use your information as necessary to keep our site safe and secure and to identify and prevent fraud and other harmful activity, to defend our rights or property and to protect the rights and interests of our consumers and users.

    Your personal data will be processed because the processing is necessary: 

    • to comply with a legal obligation to which we are subject (for example, to guarantee the security of the personal data we process or to respond to authorities’ requests for disclosure of personal data, as required by applicable law, or to guarantee that you are of legal age to use our products and services); or 
    • for the purposes of our legitimate interests consisting in safeguarding our rights and our property and those of our employees, agents or users or in performing corporate transactions.


    We will only process your personal data for specified, explicit and legitimate purposes and we will not process your personal data further in a way that goes beyond or is incompatible with those purposes. 

    Where required under applicable law, we will also collect your express consent to any of the above-mentioned activities. You have the right to withdraw any given consent at any time (see Section 5).   

    1. How do we share your information? 

    For the purposes for which we collect your personal data and subject to the appropriate legal basis described under Section 2 above, we may disclose your personal data to the following categories of recipients:

    1. Authorised staff members of ABWI who access your personal data on a need-to-know basis;
    2. Affiliates and subsidiary companies of ABWI, primarily for business and operational purposes;
    3. Service providers: reputable service providers that help us run our business and improve our Services and your customer experience, including the providers of the cookies and tracking technologies listed in Section 9.  
    4. Business partners: with your consent, we may share your data with third parties (including publishers, marketing data providers and operators of third-party websites and/or social networks) in order to show you targeted advertisements and other content that had been customized for you. 
    5. Other parties when required by law: ABWI may share your personal data with other third parties: 
    • to comply with the law, regulatory requests, court orders, subpoena, or legal processes; 
    • to verify or enforce compliance with ABWI’s policies and agreements; and
    • to protect the rights, property or safety of ABWI, its customers, visitors to this Website and/or the public.

    For service efficiency purposes, some of these recipients are located in territories outside the country where your personal data has been collected, including countries which do not offer a level of data protection comparable to that of the country where your data has been collected. In such cases, we inform you that, where required under applicable data protection law, we will transfer your data with adequate safeguards and always keeping your data safe. With our service providers, we have agreed Standard Contractual Clauses, as approved by the European Commission, the contents of which you may consult through the following link: 

    1. How long do we retain your personal data?

    For personal data that we collect and process for the purposes outlined in Section 2, we will typically retain such personal data for as long as it is necessary to fulfil each of these purposes. For example, when we use your data for marketing purposes we’ll keep your data for a maximum period of 2 years after your last interaction with us. 

    1. What are your rights? 

    Where applicable and under the conditions set forth under applicable data protection laws, you may have the following rights concerning the processing of your personal data:

    • Confirmation and information. You have the right to receive confirmation of the existence of the processing and to obtain information about the public or private entities with which ABWI has shared your personal data.
    • Access. Subject to certain exceptions, you have the right to request information on the data we store concerning you as well as the purpose of storage and a copy of the personal data we are processing about you, which we will provide to you in electronic form. 
    • Rectification. You have the right to require that any incomplete or inaccurate personal data that we process about you is amended.
    • Deletion. You have the right to request that we delete personal data that we process about you, unless we are required to retain such data in order to comply with a legal obligation or to establish, exercise or defend legal claims. You may also have to right to request the anonymisation, blocking or deletion of unnecessary, excessive or non-conforming personal data.
    • Restriction. You have the right to request that we restrict our processing of your personal data where:
      • you believe such data to be inaccurate;
      • our processing is unlawful; or
      • we no longer need to process such data for a particular purpose, but where we are not able to delete the data due to a legal or other obligation or because you do not want us to delete it. 
    • Portability. You have the right to request that we transmit the personal data we hold in respect of you to another data controller, where this is:
      • personal information which you have provided to us; and
      • we are processing that data on the basis of your consent or in order to perform our

    obligations under contract to you (such as to provide legal services).

    • Objection: Where the legal justification for our processing of your personal data is our legitimate interest, you have the right to object to such processing on grounds relating to your particular situation. We will abide by your request unless we have compelling legitimate grounds for the processing which override your interests and rights, or if we need to continue to process the data for the establishment, exercise or defence of a legal claim.
    • Withdrawing Consent.  If you have consented to our processing of your personal data, you have the right to withdraw your consent at any time, free of charge. 
    • Limitation or Opt-Out from Sales of Personal Data (CCPA). You may have the right to limit the use or disclosing of your personal data with third-parties (“sales”).

    You can exercise these rights by sending a written request to our data protection contact (see Section 6).  

    If you are in the EEA, you also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. Access a list of local data protection authorities in EEA countries

    If you require further information in relation to your privacy rights or would like to exercise any of these rights, please also contact our data protection contact point (see Section 6). 

    1. Who can you contact in case you have questions or requests? The data protection contact point

    ABWI has in place a data protection contact point available for you to submit your questions or requests relating to the processing of your personal data. You can access this data protection contact point in our global “contact us” website ( Please select the typology “Contact Data Protection Officer” in the ContactUs Form

    If you are in the EEA, you can also contact our appointed data protection officer, FIRST PRIVACY GmbH, at: e-mail: ; phone: +49 421 69663282. 

    When you exercise these rights, you may have to provide ABWI with the minimum information set forth in applicable data protection law, such as your name, e-mail address and your request details. Please be aware that ABWI will require such information in order to process your request. Other details are optional for you to share with us. Your personal details will be saved only so that we can respond to your request, and will be deleted when they are no longer necessary for the original purpose, unless there are legal requirements stipulating the retention of these data. 

    Please contact our data protection contact point or our data protection officer indicated above if you wish to exercise your rights as data subject in the terms described in Section 5.

    1. Links to Third-Party Sites

    We are not responsible for the security or privacy of any information collected by other websites, applications, or other services or by your mobile operating system operator, wireless carrier, or other similar providers. You should exercise caution and review the privacy statements applicable to the third-party websites, applications and services you use.

    1. Do-Not-Track Signals and Similar Mechanisms. 

    Some web browsers may transmit “do-not-track” signals to websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, the Website and Services currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess how to respond to these signals.

    We will only use cookies and similar tracking technologies as detailed in Section 9 below.

    1. Cookies and similar technologies

    1. What are cookies and similar tracking technologies?

    Cookies are small pieces of data being placed on the hard drive of a visitor’s device. With the help of cookies you can store information for a certain period of time and identify the user’s device. For a better user guidance and an individual representation of performance we use permanent cookies. We also use so-called session cookies which are automatically deleted once you close your browser. You can set your browser to inform you of the potential downloading of cookies, thus ensuring that the usage of cookies is transparent. The Website has in place different types of cookies as explained below. 

    For “Strictly Necessary cookies” we are processing your personal data for our legitimate purposes explained below. With regards to “Performance Cookies”, “Functional Cookies” and “Targeting cookies”, we are processing your personal data based on your consent for the purposes explained below. Your consent is collected and registered following the selection of your cookie preferences in our cookie banner. In case you would like to change your cookies preferences, please go to “cookie settings” at the end of this Section 9

    1. Strictly Necessary Cookies

    These cookies are necessary for the Website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for Services, such as setting your privacy preferences, logging in or filling in forms.

    You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

    Cookies used

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    1. Performance Cookies

    These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. They may be set by us or by third party providers whose services we have added to our pages.

    All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance, and some or all of the services from third party providers we have added to our pages may not function properly.

    Cookies used

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    1. Targeting Cookies

    These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

    They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

    Cookies used

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    Cookie Settings

    1. Security

    We ensure that appropriate technical and organisational security measures are taken against unlawful or unauthorised access or use of your personal data, as well as against accidental loss or damage to the integrity of your personal data. 

    1. Children’s Privacy 

    Please note that our Website is only available for non-professional consumers. Do only share the content of our Website with those who are of legal drinking age. Our Website and Services are not intended for individuals under the legal drinking age. If we learn that an individual under the legal drinking age has provided us with personal information, we will delete it.

    1. Changes to this Privacy and Cookie Policy 

    Except to the extent limited by applicable law, ABWI may decide at any time − at its discretion − to change, modify, and/or add all or parts of this Privacy and Cookie Policy in the future. Any change to this Privacy and Cookie Policy will be posted on this page and, notified to you by e-mail (where appropriate or required by law and to the extent that we have your e-mail address). We will indicate at the top of this Privacy and Cookie Policy the date on which the Policy was last modified.

    Where required by law, we may also ask you to expressly confirm your consent to the modified Privacy and Cookie Policy.

    Thank you for visiting our Website.

    ©2021, Anheuser-Busch Worldwide Investments, Inc.